Page 14 - Activity Report 2019 | Fundación Beckmann
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Juan Francisco Beckmann Vidal (born Febru- ary 9, 1940) is a Mexican businessman. He has a degree in Accounting and a Master in Business
Administration and Management from the Monterrey Institute of Technology and Higher Studies (ITESM), in addition to having completed postgraduate studies at Stanford University.
He joined the family business, Tequila Cuervo, in 1964, and in 1972 he became president. Since 2004, his son Juan Domingo Beckmann Legorreta, became CEO of the company. He is currently Chairman of the Board of Directors.
Two years a$er taking oðce, he became a promot- er of the Denomination of Origin category for tequi- la. During his tenure as group president, he achieved several milestones: UNESCO recognition of the Agave Landscape in 2006; its support for the World of Te- quila project in 2009; the creation of Jose Cuervo Ex- press as a tourist product in 2012; his contributions to the Mundo Cuervo Knowledge Management System
certifications; in addition to leading the Initial Public O"ering (IPO) of José Cuervo on the Mexican Stock Ex- change in 2017.
As part of his commitment to the people of Tequi- la, in the state of Jalisco, he created the Jose Cuervo Foundation in 1998, in order to preserve the customs and traditions of the region, provide support to com- munity programs and create leadership programs among the youth of the region.
His drive to turn the tequila industry into a factor of national competitiveness, has earned him important honors, such as the Industrial Merit Medal, awarded by the Council of Industrial Chambers of Jalisco (CCJI), which he received in 2010 from then-President Felipe Calderón. Among other recognitions are the following: Entrepreneur of the Year, by the Employer Confeder- ation of the Mexican Republic (Coparmex) in 2006; the 2014 Tourism Merit Award from the Government of Jalisco by the then Governor Aristotle Sandoval, and the 2015 Exatec Merit Award, awarded by his alma mater.

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