Page 17 - Activity Report 2019 | Fundación Beckmann
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“Once upon a time, in a magical town of blue land- scapes, which lay on the slopes of a volcano...”. As mentioned by the Jesuit magazine Cruce, in its No-
vember 2019 issue, Tequila is blue (agave), but it is also yellow and purple.
It represents a great pride that, in 2006, a$er sev- eral years of extensive research, conceptualization and cataloging by a multidisciplinary team, !e declaration and inscription on the UNESCO World Heritage List of the Agave Landscape and the Old Industrial Facilities of Tequila was achieved, one of the fundamental testi- monies that Mexico has contributed to world culture.
!is initiative has marked an a$er for the region. Tequila is actually a rainbow of colors and sensory el- ements, not only for its landscapes and textures, but also for the invaluable intangible heritage that the tra- ditions and productive activities of its inhabitants rep- resent.
< Agave landscape of Tequila, a World Heritage Site. Photography by Néstor Barrera, 2019.
What is intangible cultural heritage?
Our priority is to rescue and preserve the tradi- tions that have been transmitted orally, artistically, in social uses, rituals, festive events, wisdom and prac- tices of the natural environment, and knowledge and techniques, related to traditional cra$s, as stated by UNESCO.
According to the most recent instruments elabo- rated by this organization: “!e importance of intangi- ble cultural heritage is not the cultural manifestation itself but rather the wealth of knowledge and skills that is transmitted through it from one generation to the next. !e social and economic value of this transmis- sion of knowledge is relevant for minority groups and for mainstream social groups within a State, and is as important for developing States as for developed ones.”
We recognize the fragility and importance of intan- gible cultural heritage as an essential factor in main- taining cultural diversity and respecting other ways of life. We join the commitment to protect it and value it for the community and for visitors.
Intangible cultural heritage is traditional, inclusive, representative and community-based and we are honored to be able to share it with the world.

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